MG404 Innovation

About This Course

The demand for innovation competencies in any type of organization has increased exponentially over the last decade. Competitive pressures and accelerated technological change force companies to adopt higher impact innovation strategies to produce faster and more profitable results. Even in mature and slower moving industries, the need for effective innovation management as a growth strategy is essential.

Open innovation, disruptive innovation, and frugal innovation are just a few of the more popular innovation strategies that organizations pursue when trying to carve out unique positions in their current markets, explore adjacent markets, or create new markets.

Course Snapshot

Course delivered in a virtual format with live instructor & student interaction

Once per year (Fall)


2 days, 8:00am - 4:30pm


Course Schedule         Register Now

Relaxed informal company team meeting

Business Management

High performers are often promoted to management positions given their specific skills related to their areas of expertise. However, they may not be fully prepared for the complex spectrum of management responsibilities, which includes managing people, motivating teams, managing budgets, and creating...

What You’ll Learn

Upon completion of this course, students will have gained the knowledge to:

  • Leverage logical frameworks to determine the right mix of business innovation strategies to create a sustainable growth engine;
  • Be familiar with innovation leadership principles that foster smart risk taking and nurture innovation leadership behavior;
  • Use language to better balance operational/administrative activities with innovation and development activities;
  • Strike the right balance between analytical and intuitive innovation tools to achieve profitable product and service solutions;
  • Understand the benefits and limitations of structured innovation processes and different innovation tools;
  • Understand how to increase organizational creativity to develop market-defining product and service solutions.

The Learning Environment

This course is delivered in a virtual format and combines lectures, discussions, and group activities. 

Courses in this Certificate Track

Enrolling in the full certificate program allows for more holistic learning in regard to business management.

Courses may be taken individually and in any order unless otherwise noted. Five courses are required to complete the certificate. If pursuing the certificate, all courses in the certificate program must be completed within three years. Visit the program page for a recommended sequence.